Taizhou Xieli Power Technology Co., Ltd.
Outboard industry trends
(1) Downstream users' consumption upgrade, product function diversification
With the continuous development of global economy, the consumption structure of residents has been further upgraded, and products have started to develop in the direction of light weight and functional diversification, etc. In 2021, the global economy has recovered, with the GDP of major economies reaching USD 23.04 trillion in the United States and USD 17.73 trillion in China, with year-on-year growth of 5.7% and 8.1% respectively. According to the National Bureau of Statistics, China's total retail sales of consumer goods will reach RMB 44.08 trillion in 2021, an increase of 12.5% year-on-year. With the upgrading of consumption level, downstream users pay more and more attention to the product design and user experience of outboard engines, especially the demand for lightweight design and functional diversity to improve user experience in terms of noise reduction and ease of operation, resulting in the development trend of lightweight and functional diversity of outboard engine products.
(2) The trend of domestic substitution is obvious, and the concentration of the industry is further enhanced
Benefiting from China's rapid economic growth and changes in residents' leisure and entertainment habits, China has become one of the fastest-growing countries in the global outboard market. At the same time, with the rise of domestic outboard brands represented by Baxson Power and Hangzhou Hai, domestic substitution has gradually become one of the mainstream trends in the development of domestic outboard industry, and there is a wide market space for domestic substitution. Under the background of national encouragement of domestic equipment import substitution, China is expected to usher in a new stage of prosperous development of domestic outboard engine enterprises, and domestic head enterprises will enjoy the double dividend of high-speed industry growth and domestic substitution, and gain higher market share, and industry concentration will be further enhanced.
Summary：
With the continuous development of global economy, the consumption structure of residents has been further upgraded, and products have started to develop in the direction of light weight and functional diversification, etc. In 2021, the global economy has recovered, with the GDP of major economies reaching USD 23.04 trillion in the United States and USD 17.73 trillion in China, with year-on-year growth of 5.7% and 8.1% respectively. According to the National Bureau of Statistics, China's total retail sales of consumer goods will reach RMB 44.08 trillion in 2021, an increase of 12.5% year-on-year. With the upgrading of consumption level, downstream users pay more and more attention to the product design and user experience of outboard engines, especially the demand for lightweight design and functional diversity to improve user experience in terms of noise reduction and ease of operation, resulting in the development trend of lightweight and functional diversity of outboard engine products.
Author：
Source：
Date：
2023-02-27
Other information
We are a company specializing in the production and processing of outboard motors, boats, motorboats, inflatable boats and other products, with a complete and scientific quality
Explore
Contact us
Lingang Industrial Park, Jiantiao Town, Sanmen County, Zhejiang Province, China
Gallery
Copyright ©2023 Taizhou Xieli Power Technology Co., Ltd. All Rights Reserved.